My Speeches
HENRYs Are Preparing For An Economic Downturn: Luxury Brands Must Too
Two-thirds of HENRY consumers — high earners not rich yet — believe the U.S. economy is in a recession or will be within the next six months. Luxury brands need to keep them trading up to luxury not trading down.
Talking HENRYs with Joanne Wilson, a.k.a. @GothamGal
Gotham Gal, a.k.a. Joanne Wilson, asked me about HENRYs – High Earners Not Rich Yet – and I obliged. Hear our far-ranging discussion on my career path to the luxury market and the discovery of the HENRYs, women consumers, online shopping, supply chain and retail....
Shifting with Consumer Demand, Microsoft Connected & Ready Podcast
The pandemic had a profound impact on business in 2020. But the trends that influenced the retail industry might surprise you. In this episode of Connected & Ready, market researcher, speaker, and author Pamela Danziger discusses shifts in consumer expectations,...
Prospects for Home Marketers in the Post-Pandemic World
The National Kitchen and Bath Association asked me to share research and perspectives on the future of home-related businesses is in the post-pandemic market. Here are my thoughts along with those from with Bill Darcy of the NKBA and J. Walker Smith of Kantar...
Marketing Disrupted: Evolve from the 4Ps to the 4Es of Marketing
Presentation to help marketers evolve their thinking from the old 4Ps model of marketing to the evolved 4Es model. Actionable insights and relevant case studies presented by Pamela Danziger.
How to Make Your Shop POP!
Small is the next BIG story at retail – small as in local independent retailers This is a presentation crafted for retail audiences to learn how to tap the emerging return-to-Main-Street retailing trend, fueled by the desire of the highest-potential and...