Speaker, Author, Researcher, consultant
Pamela N. Danziger
Speaker, author, and market researcher, Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. She founded research firm Unity Marketing in 1992 and is also principal in The American Marketing Group consultancy.
She received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 and was named to Luxury Daily’s Luxury Women to Watch in 2013. She is a contributing columnist to The Robin Report and a senior contributor on Forbes.com.
Prolific writer and blogger, she’s author of eleven books, including Meet the HENRYs: The Millennials that Matter Most to Luxury Brands and her upcoming book with co-author Ken Rohl, The Corporateneur Plan: Your Roadmap from Mid-Career Professional to Entrepreneur.
Pam holds a B.A. in English Literature from Pennsylvania State University and a M.L.S. from University of Maryland.
Pam leads with research to provide brands with actionable insights into the minds of their most profitable, high-potential customers.
I provide services through…
For speeches, market research and consumer insights
For companies looking to expand penetration in the U.S. consumer market
Latest Book
Meet the HENRYs
For the foreseeable future, millennial HENRYs (High Earners Not Rich Yet) will be the consumers that every brand manager, marketer and retail executive will need to know well. This subset of the largest generation of Americans, earns between $100K and $250K–the income cohort that accounts for 40% of all household spending. Most important however, these are the consumers who are on track to become the ultra-wealthy ($250K +) of the future.
This forward-looking book examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands.
It also takes you on a deep-dive into the steps the smartest of the traditional luxury brands and retailers are taking to keep up with a new generation of consumers who are anything but traditional in their approach to luxury spending.
Other Books
Pam Danziger speaks truth to power in luxury. She is an analyst beyond compare of all things luxury, marketing, retail and HENRYs.
Her cogent interpretation of data is geared to help luxury marketers make better decisions as consumer behavior evolves.
Be it as a speaker or as a writer, Pam gets the message across without the usual jargon that camouflages the true purpose of research and analysis: actionable insight. .
– Mickey Alam Kahn, Editor-in-chief Luxury Daily
Is Pam Right for Your Group?
Every speech is customized
Pam customizes every speech to the specific needs and interests of her audience. In addition, she offers event planners an opportunity to conduct a pre-meeting survey with attendees to learn more about the group and what information will be most impactful and relevant for them to hear.
Expertise in affluent consumer insights, the luxury market and retail
For nearly two decades, Pam has been researching the affluent and luxury consumer segment. She can help you gain the information and insights you need to tap this most powerful consumer segment in the world — The American Affluent.
Speech Topics
Why Canada Goose Jackets Are So Expensive
https://youtu.be/DD8fnZbc0dQ
Luxury Brands Must Prepare For A Reset: Here’s The How And Why
Over the last three years, the luxury market has experienced a whirlwind of change. In the lead-up to the pandemic, the personal luxury goods market grew 7 percent in 2019, reaching $300 billion globally. Then in 2020, it suffered a sharp decline, dropping an...
HENRYs Are Preparing For An Economic Downturn: Luxury Brands Must Too
Two-thirds of HENRY consumers — high earners not rich yet — believe the U.S. economy is in a recession or will be within the next six months. Luxury brands need to keep them trading up to luxury not trading down.
Talking HENRYs with Joanne Wilson, a.k.a. @GothamGal
Gotham Gal, a.k.a. Joanne Wilson, asked me about HENRYs – High Earners Not Rich Yet – and I obliged. Hear our far-ranging discussion on my career path to the luxury market and the discovery of the HENRYs, women consumers, online shopping, supply chain and retail....
Shifting with Consumer Demand, Microsoft Connected & Ready Podcast
The pandemic had a profound impact on business in 2020. But the trends that influenced the retail industry might surprise you. In this episode of Connected & Ready, market researcher, speaker, and author Pamela Danziger discusses shifts in consumer expectations,...
Prospects for Home Marketers in the Post-Pandemic World
The National Kitchen and Bath Association asked me to share research and perspectives on the future of home-related businesses is in the post-pandemic market. Here are my thoughts along with those from with Bill Darcy of the NKBA and J. Walker Smith of Kantar...
ON the schedule
Upcoming Presentations
Join Me For a Look at Amazon and Fashion
Join me for a look at Amazon for fashion brands on Thursday, July 30 at 2 p.m. edt. I'll be moderating a lively discussion with Laura Meyer, Brigid Foster and Quigley Goode, hosted by Envision Horizons.theis
Prospects for Home Marketers in the Post-Pandemic World
The National Kitchen and Bath Association asked me to share research and perspectives on the future of home-related businesses is in the post-pandemic market. Here are my thoughts along with those from with Bill Darcy of the NKBA and J. Walker Smith of Kantar...
Join Me at The Dallas Total Home & Gift Market to Discuss Multi-Sensory Retail on January 9 & 10, 2020
Join me Thursday January 9 at Dallas Market Center Total Home & Gift Market where I will discuss Multi-Sensory Retail
Schedule an Event
Contact Agent
greg@unitymarketingonline.com
Contact Pam
pam@unitymarketingonline.com