Speaker, Author, Researcher, consultant
Pamela N. Danziger
Speaker, author, and market researcher, Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. She founded research firm Unity Marketing in 1992 and is principal with The American Marketing Group and consultant with Affluent Consumer Research Company.
She received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 and was named to Luxury Daily’s Luxury Women to Watch in 2013. She is a contributing columnist to The Robin Report and a senior contributor on Forbes.com.
Prolific writer and blogger, she’s author of eleven books, including Meet the HENRYs: The Millennials that Matter Most to Luxury Brands and her upcoming book with co-author Ken Rohl, The Corporateneur Plan: Your Roadmap from Mid-Career Professional to Entrepreneur.
Pam holds a B.A. in English Literature from Pennsylvania State University and a M.L.S. from University of Maryland.
Pam leads with research to provide brands with actionable insights into the minds of their most profitable, high-potential customers.
I provide services through…
Meet the HENRYs
For the foreseeable future, millennial HENRYs (High Earners Not Rich Yet) will be the consumers that every brand manager, marketer and retail executive will need to know well. This subset of the largest generation of Americans, earns between $100K and $250K–the income cohort that accounts for 40% of all household spending. Most important however, these are the consumers who are on track to become the ultra-wealthy ($250K +) of the future.
This forward-looking book examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands.
It also takes you on a deep-dive into the steps the smartest of the traditional luxury brands and retailers are taking to keep up with a new generation of consumers who are anything but traditional in their approach to luxury spending.
Pam Danziger speaks truth to power in luxury. She is an analyst beyond compare of all things luxury, marketing, retail and HENRYs.
Her cogent interpretation of data is geared to help luxury marketers make better decisions as consumer behavior evolves.
Be it as a speaker or as a writer, Pam gets the message across without the usual jargon that camouflages the true purpose of research and analysis: actionable insight. .
– Mickey Alam Kahn, Editor-in-chief Luxury Daily
Is Pam Right for Your Group?
Every speech is customized
Pam customizes every speech to the specific needs and interests of her audience. In addition, she offers event planners an opportunity to conduct a pre-meeting survey with attendees to learn more about the group and what information will be most impactful and relevant for them to hear.
Expertise in affluent consumer insights, the luxury market and retail
For nearly two decades, Pam has been researching the affluent and luxury consumer segment. She can help you gain the information and insights you need to tap this most powerful consumer segment in the world — The American Affluent.
Prospects for Home Marketers in the Post-Pandemic World
The National Kitchen and Bath Association asked me to share research and perspectives on the future of home-related businesses is in the post-pandemic market. Here are my thoughts along with those from with Bill Darcy of the NKBA and J. Walker Smith of Kantar...
Marketing Disrupted: Evolve from the 4Ps to the 4Es of Marketing
Presentation to help marketers evolve their thinking from the old 4Ps model of marketing to the evolved 4Es model. Actionable insights and relevant case studies presented by Pamela Danziger.
How to Make Your Shop POP!
Small is the next BIG story at retail – small as in local independent retailers This is a presentation crafted for retail audiences to learn how to tap the emerging return-to-Main-Street retailing trend, fueled by the desire of the highest-potential and...
Meet America’s Most Powerful Consumer: Her Name Is HENRY
The Meet America’s Most Powerful Consumer: Her Name Is HENRY is a speech to inform business audiences, marketers and retailers about what drives the female high-earner-not-rich-yet millennial consumers about what she wants and how she wants to engage with brands.
Meet the HENRYs: The Millennials Who Matter Most to Marketers
Meet the HENRYs (high-earners-not-rich-yet) is a presentation for meeting planners that want to inform their audience about the next-generation consumers on which their future depends.
ON the schedule
Join Me at The Dallas Total Home & Gift Market to Discuss Multi-Sensory Retail on January 9 & 10, 2020
Join me Thursday January 9 at Dallas Market Center Total Home & Gift Market where I will discuss Multi-Sensory Retail