Speaker, Author, Researcher, consultant

Pamela N. Danziger 

Speaker, author, and market researcher, Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. She founded research firm Unity Marketing in 1992 and a consultant with Affluent Consumer Research Company

She named among the Top 10 Thought Leaders in Retail in 2024 by Thinkers360 and received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 and was named to Luxury Daily’s Luxury Women to Watch in 2013. She is a contributing columnist to The Robin Report and a senior contributor on Forbes.com.  

Prolific writer and blogger, she’s author of eleven books, including Meet the HENRYs: The Millennials that Matter Most to Luxury Brands and her latest book with co-author Ken Rohl, The Corporateneur Plan: Your Roadmap from Mid-Career Professional to Entrepreneur. 

Pam holds a B.A. in English Literature from Pennsylvania State University and a M.L.S. from University of Maryland.

Pam leads with research to provide brands with actionable insights into the minds of their most profitable, high-potential customers. 

I provide services through…

For speeches, market research and consumer insights

For quantitative and qualitative research into the luxury, affluent and high-net-worth consumer market.  

Latest Book

Meet the HENRYs 

For the foreseeable future, millennial HENRYs (High Earners Not Rich Yet) will be the consumers that every brand manager, marketer and retail executive will need to know well. This subset of the largest generation of Americans, earns between $100K and $250K–the income cohort that accounts for 40% of all household spending. Most important however, these are the consumers who are on track to become the ultra-wealthy ($250K +) of the future. 

This forward-looking book examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands.

It also takes you on a deep-dive into the steps the smartest of the traditional luxury brands and retailers are taking to keep up with a new generation of consumers who are anything but traditional in their approach to luxury spending.

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Pam Danziger speaks truth to power in luxury. She is an analyst beyond compare of all things luxury, marketing, retail and HENRYs.

Her cogent interpretation of data is geared to help luxury marketers make better decisions as consumer behavior evolves.

Be it as a speaker or as a writer, Pam gets the message across  without the usual jargon that camouflages the true purpose of research and analysis: actionable insight. .

– Mickey Alam Kahn, Editor-in-chief Luxury Daily

Is Pam Right for Your Group?

Every speech is customized

Pam customizes every speech to the specific needs and interests of her audience. In addition, she offers event planners an opportunity to conduct a pre-meeting survey with attendees to learn more about the group and what information will be most impactful and relevant for them to hear.

Expertise in affluent consumer insights, the luxury market and retail

For nearly two decades, Pam has been researching the affluent and luxury consumer segment. She can help you gain the information and insights you need to tap this most powerful consumer segment in the world — The American Affluent.

Speech Topics

Talking HENRYs with Joanne Wilson, a.k.a. @GothamGal

Talking HENRYs with Joanne Wilson, a.k.a. @GothamGal

Gotham Gal, a.k.a. Joanne Wilson, asked me about HENRYs – High Earners Not Rich Yet – and I obliged. Hear our far-ranging discussion on my career path to the luxury market and the discovery of the HENRYs, women consumers, online shopping, supply chain and retail....

Prospects for Home Marketers in the Post-Pandemic World

Prospects for Home Marketers in the Post-Pandemic World

The National Kitchen and Bath Association asked me to share research and perspectives on the future of home-related businesses is in the post-pandemic market. Here are my thoughts along with those from with Bill Darcy of the NKBA and J. Walker Smith of Kantar...

ON the schedule

Upcoming Presentations

Prospects for Home Marketers in the Post-Pandemic World

Prospects for Home Marketers in the Post-Pandemic World

The National Kitchen and Bath Association asked me to share research and perspectives on the future of home-related businesses is in the post-pandemic market. Here are my thoughts along with those from with Bill Darcy of the NKBA and J. Walker Smith of Kantar...

Schedule an Event

Contact Agent

greg@unitymarketingonline.com

Contact Pam

pam@unitymarketingonline.com