by Pamela Danziger | Dec 29, 2019 | Upcoming Speeches
Join me Thursday, January 9 at 3 p.m. at the Dallas Total Home & Gift Market where I will be talking Multi-Sensory Retail, followed by a book giveaway and signing of Shops that POP! Then on Friday, I will moderate a StyleEyes panel at 11 a.m. where a group of...
by Pamela Danziger | Jul 23, 2019 | Uncategorized
Too often, a speech that misses the mark is not entirely the presenter’s fault. The speaker may know their subject well, and be a talented public speaker, but they speak on what THEY want, not necessarily what your group needs. By failing to accurately learn the...
by Pamela Danziger | Jul 23, 2019 | Uncategorized
There is a paradigm shift happening within the affluent consumer market segment. Brands that embrace this change will position themselves to outpace their competitors for a generation to come. Brands that resist change by clinging to 20th-century definitions of luxury...
by Pamela Danziger | Jul 23, 2019 | topics
In 2013, the American Marketing Association changed the definition of marketing. It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Marketing...
by Pamela Danziger | Jul 23, 2019 | topics
Small is the next BIG story at retail – small as in local independent retailers This is a presentation crafted for retail audiences to learn how to tap the emerging return-to-Main-Street retailing trend, fueled by the desire of the highest-potential and...
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