The pandemic had a profound impact on business in 2020. But the trends that influenced the retail industry might surprise you. In this episode of Connected & Ready, market researcher, speaker, and author Pamela Danziger discusses shifts in consumer expectations, the mindset retailers need to be successful, the biggest lessons they can learn from 2020, and her expectations for consumer behavior in 2021.


Host Gemma Milne is joined by Pamela Danziger, founder of Unity Marketing, to talk about how retailers can best navigate the changing business landscape driven by shifting consumer demands, the most important trends that have emerged and accelerated this year, and what can we expect from consumers and retailers as we move into 2021.

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