My Speeches
Luxury Brands Must Prepare For A Reset: Here’s The How And Why
Over the last three years, the luxury market has experienced a whirlwind of change. In the lead-up to the pandemic, the personal luxury goods market grew 7 percent in 2019, reaching $300 billion globally. Then in 2020, it suffered a sharp decline, dropping an...
HENRYs Are Preparing For An Economic Downturn: Luxury Brands Must Too
Two-thirds of HENRY consumers — high earners not rich yet — believe the U.S. economy is in a recession or will be within the next six months. Luxury brands need to keep them trading up to luxury not trading down.
Talking HENRYs with Joanne Wilson, a.k.a. @GothamGal
Gotham Gal, a.k.a. Joanne Wilson, asked me about HENRYs – High Earners Not Rich Yet – and I obliged. Hear our far-ranging discussion on my career path to the luxury market and the discovery of the HENRYs, women consumers, online shopping, supply chain and retail....
Shifting with Consumer Demand, Microsoft Connected & Ready Podcast
The pandemic had a profound impact on business in 2020. But the trends that influenced the retail industry might surprise you. In this episode of Connected & Ready, market researcher, speaker, and author Pamela Danziger discusses shifts in consumer expectations,...
Prospects for Home Marketers in the Post-Pandemic World
The National Kitchen and Bath Association asked me to share research and perspectives on the future of home-related businesses is in the post-pandemic market. Here are my thoughts along with those from with Bill Darcy of the NKBA and J. Walker Smith of Kantar...
Marketing Disrupted: Evolve from the 4Ps to the 4Es of Marketing
Presentation to help marketers evolve their thinking from the old 4Ps model of marketing to the evolved 4Es model. Actionable insights and relevant case studies presented by Pamela Danziger.