by Pamela Danziger | Feb 26, 2021 | topics
The pandemic had a profound impact on business in 2020. But the trends that influenced the retail industry might surprise you. In this episode of Connected & Ready, market researcher, speaker, and author Pamela Danziger discusses shifts in consumer expectations,...
by Pamela Danziger | Jul 26, 2020 | topics, Upcoming Speeches
The National Kitchen and Bath Association asked me to share research and perspectives on the future of home-related businesses is in the post-pandemic market. Here are my thoughts along with those from with Bill Darcy of the NKBA and J. Walker Smith of Kantar...
by Pamela Danziger | Jul 23, 2019 | topics
In 2013, the American Marketing Association changed the definition of marketing. It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Marketing...
by Pamela Danziger | Jul 23, 2019 | topics
Small is the next BIG story at retail – small as in local independent retailers This is a presentation crafted for retail audiences to learn how to tap the emerging return-to-Main-Street retailing trend, fueled by the desire of the highest-potential and...
by Pamela Danziger | Jul 23, 2019 | topics
The American consumer economy totals $7.4 trillion dollars. It is widely reported that American women control or influence some 80% of all dollars spent – or some $5.9 trillion. But not all American women are equal in spending power. That is determined by her income...
by Pamela Danziger | Jul 22, 2019 | topics
Introducing the Millennial High-Earners-Not-Rich-Yet consumers with more money now and even more to come later Called “groundbreaking” and “well written, organized and presented” by Midwest Book Review, Pamela N. Danziger’s latest book, Meet the HENRYs: The...
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