by Pamela Danziger | Oct 18, 2022 | topics
Peloton, the maker of high-end, digitally-enhanced exercise equipment that enjoyed a bump during the pandemic only to crash spectacularly afterwards, just announced it is laying off 500 employees, about 12 percent of its existing workforce following three rounds of...
by Pamela Danziger | May 3, 2022 | topics
Gotham Gal, a.k.a. Joanne Wilson, asked me about HENRYs – High Earners Not Rich Yet – and I obliged. Hear our far-ranging discussion on my career path to the luxury market and the discovery of the HENRYs, women consumers, online shopping, supply chain and retail....
by Pamela Danziger | Feb 26, 2021 | topics
The pandemic had a profound impact on business in 2020. But the trends that influenced the retail industry might surprise you. In this episode of Connected & Ready, market researcher, speaker, and author Pamela Danziger discusses shifts in consumer expectations,...
by Pamela Danziger | Jul 26, 2020 | topics, Upcoming Speeches
The National Kitchen and Bath Association asked me to share research and perspectives on the future of home-related businesses is in the post-pandemic market. Here are my thoughts along with those from with Bill Darcy of the NKBA and J. Walker Smith of Kantar...
by Pamela Danziger | Jul 23, 2019 | topics
In 2013, the American Marketing Association changed the definition of marketing. It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Marketing...
by Pamela Danziger | Jul 23, 2019 | topics
Small is the next BIG story at retail – small as in local independent retailers This is a presentation crafted for retail audiences to learn how to tap the emerging return-to-Main-Street retailing trend, fueled by the desire of the highest-potential and...
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