by Pamela Danziger | Jul 23, 2019 | topics
In 2013, the American Marketing Association changed the definition of marketing. It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Marketing...
by Pamela Danziger | Jul 23, 2019 | topics
Small is the next BIG story at retail – small as in local independent retailers This is a presentation crafted for retail audiences to learn how to tap the emerging return-to-Main-Street retailing trend, fueled by the desire of the highest-potential and...
by Pamela Danziger | Jul 23, 2019 | topics
The American consumer economy totals $7.4 trillion dollars. It is widely reported that American women control or influence some 80% of all dollars spent – or some $5.9 trillion. But not all American women are equal in spending power. That is determined by her income...
by Pamela Danziger | Jul 22, 2019 | topics
Introducing the Millennial High-Earners-Not-Rich-Yet consumers with more money now and even more to come later Called “groundbreaking” and “well written, organized and presented” by Midwest Book Review, Pamela N. Danziger’s latest book, Meet the HENRYs: The...
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